What does completely redefining "business" look like?

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To be completely honest, I’ve always had a massive push and pull with the way I used to run my business. It felt like a pendulum swinging from one extreme to another. And this didn’t just show up in business…it bled into every area of my life. Relationships. Money. Dreams.

The deeper I went into my healing journey and accepted more of myself, the friction started to reduce. The swings softened. One layer at a time. But like every wound that sits quietly underneath until it’s ready to be fully seen, there was one more. One that had been around for a long, long time.

My soul had moved far beyond where I was. I could feel her…radiant, grounded, completely in her power. But my mind was still holding on to the old self. The parts of me that clung to familiarity. The parts that didn’t feel ready to let go of safety.

And that was it. The core of it. Safety.

I had understood it intellectually before. But now, something dropped into my body. The puzzle piece I didn’t know was missing. Everything changed when I allowed myself to feel it fully, when I let my body speak.

The need to feel completely safe. And the fear of what would happen if I didn’t.

That was the thread underneath all my spirals. It ran through the fear of abandonment, of being fully seen, of speaking my truth, of trusting myself. It didn’t matter what face the fear wore. At the root of it, it was always the same.

And when that landed, it was such a strange relief. To realise that I had never actually felt fully safe before. Not in my body. Not in my voice. Not in the way I showed up. There was always something bracing, holding tension, waiting for impact.

Now, when a fear shows up, I don’t fight it. I ask, “Where do you feel unsafe? Why? What do you think might happen?” I listen. Sometimes I walk it through the truth. Sometimes I give it space. Sometimes I ask the universe to show her something she needs to see. And sometimes I just hold her hand like I would a child and say, “Look. It’s okay.”

That’s been the biggest shift.

This is the work that has changed everything, including my business.

Before I go any further, it feels important to speak about Unspoken Selves.

Because this space is what allowed all of this to unfold. Given me the field to witness these layers, to move through them. And remember who I am underneath all the noise.

This isn’t just something I created, but lived through.

The pre-sale is open now. The field is alive. And every time someone enters it or messages me about it, I feel the tears rising. There’s so much reverence here.

🌑 The 5 Unspoken Selves:

• To the one who's always felt deeply unsafe, like she’d get wiped out of existence without anyone noticing.

• To the one who doesn’t deeply trust herself, her being, or her power.

• To the one who’s been feeling deep exhaustion and chronic fatigue for weeks or months.

• To the one who’s been unlocking her powers in layers and is sometimes scared by the intensity of it.

• To the one whose business, soul purpose, or path has gone still, slowed down, or paused entirely.

There will be 4 more identities released soon, arriving as part of the full sale at the end of July or early August. For now, these five hold the frequency.

Embracing the way I work

I had so many stories about how I work.

• I’m not consistent.

• I lose inspiration fast, so I have to force myself to finish.

• I can’t do long-term projects.

Yada yada yada…

Every single belief shifted while creating Unspoken Selves. It changed the way I see myself.

I realised I work in waves and cycles.

When something is soul-led, inspiration doesn’t disappear. It might quieten for a while, but it always comes back.

Even when I don’t feel clear, it doesn’t mean it’s gone. It just means I need to pause and wait.

I started receiving ideas in dreams, visions, and sudden knowings. I stopped questioning them. Even if they didn’t fit into anything I’d done before, I trusted them. I trusted that if the guidance came to me, the space to hold it would come too.

This is how I work. And it finally feels safe to claim that.

No, I’m not too much.

This one ran deep.

There was a version of me that always hesitated when it came to talking about the spaces I created. She was afraid people would get annoyed. That they’d roll their eyes and stop reading. That she was being too much.

I’ve seen it happen before. Getting ten or fifteen emails in a week from a creator I loved, and feeling that shift in my body. That subtle letdown. That sense of being sold to rather than being seen.

There were moments when someone would share a story, and I’d immediately feel something was off. Not because the story was false. But because I could feel the energy behind it. Like it was crafted to sell something. And my body would recoil.

I had promised myself I’d never be that person.

So even when I had something beautiful to share—something real—I’d hold back. I’d get excited, then immediately shrink.

But the truth is that version of me was trying to protect something. She didn’t want to disappoint anyone. She didn’t want to be misunderstood. She didn’t want to feel alone.

And slowly, gently, I started to show her she didn’t need to protect me like that anymore.

Because the people meant for me will always feel the truth in what I share.
Because the energy I move from is clean.
Because we’d never consciously choose to hurt someone. And we do have the power to apologise if it does happen.

The day I met that part of me…the one who feared being too much…I received two messages from Substack friends who said they loved the way I share the behind-the-scenes of my journey.

I didn’t expect the tears. But they came, coz it felt like something clicked.

Trusting my intuition a billion per cent

I don’t think anyone could have put it better than

Sam Messersmith

.

With safety came something else: a deep, almost cellular trust that my offerings are probably not going to look like anything others have created before. And that’s a fucking fantastic thing. I don’t need to shrink, question, or contort myself because of it.

(Four birds chirped loudly right after I wrote that sentence. Felt like the Universe clapping her hands and laughing alongside me.)

We’ve each come with our own unique gifts. Our own powers. They might seem similar on the surface, but they’re deeply nuanced. Enriched by our lived experiences, our lineages, our soul paths. Like puzzle pieces that look random in 3D, but come together in 5D to form something extraordinary. That’s how I see it, anyway.

And yes… that includes coming out of the witchy, woo-woo closet. Fully.

I’d already come out of it in many ways, but there was still a tiny wisp of fear clinging on. Some old part of me still holding me back. Still wondering if it was too much or if any of this was real.

But the next phase of Earth doesn’t have space for that anymore. It’s calling us to sit fully inside our gifts, our power, our intuition, and our emotions.

The days of shrinking to make others feel safe? They’re over.

The days of questioning what already lives inside us? Also over.

Listening to the soul and following her, even when I don’t have all the answers, is the only path forward now.

That doesn’t mean waiting endlessly. It doesn’t mean bypassing or procrastinating. It means taking the next step from presence. And letting the pieces unfold with time.

Rewiring my relationship with receiving

I never had an issue with pricing my products or offers since I started my business. I always listened to my heart, stretched into uncomfortable zones, and priced things in ways that felt right.

But receiving? That was different.

It was subtle. Not loud. Not obvious. It lived in the quiet in-between spaces.

• When someone voluntarily paid more than the listed price for a space.

• When someone supported me monthly on BuyMeACoffee for no reason except love and unconditional support.

• When a friend or client complimented me too much, something in me froze a little. I smiled, yes. But I didn’t always let it land.

• I never believed I could receive without “doing” something for it.

“What the fuck do you mean people are just attracted to my frequency and my words?”

• There was a wisp of belief I’d carry around quietly… that if I received too much…especially money, I’d somehow become a worse person. Like the abundance would change me, taint me, take me away from who I am.

• I don’t know how else to put it… but I never thought my current self could receive with ease. It was always the future version of me. The more polished one. More visible. More something.

  I knew she was already inside me. But I didn’t think she could receive yet.
  As though ease belonged to a future timeline, not this one.

• And somewhere, deeper beneath that:
  I didn’t fully believe I could run a spiritual, soul-led, womb-born business and still make enough money to live the life I deeply yearned for. Maybe because I’ve only ever seen the extremes:

  Either people with perfect sales pages and a sharp social media presence earning huge numbers while sounding soulless…
  Or brilliant healers, mystics, and sacred guides—burnt out and struggling to pay their rent.

Where was the in-between?
Where was the person who could be me…
And still receive deeply?

I have no idea when it happened…but slowly over the past few months, something slowly, but deeply, transformed in me. Especially Unspoken Selves showed me that as I was peeling away layers and layers of identities earned over lifetimes.

I didn’t flinch or act flabbergasted when a friend paid $20 for a $9 product. Or when someone said how deeply moved they were by the space, and wanted to support more through a monthly tip. Or when I saw the sales coming in, without me selling my soul even 1%, without pushing or drowning in a sea of emotions & adrenaline rush (not the good kind).

There was such deep gratitude, reverence, stillness and peace. (I actually surprised myself a bit…okay…a lot) And yes, also a shit ton of happy tears.

I’m re-learning from a blank slate that it is possible to live from your heart, do your karma, your soul purpose…and everything will work out as it’s meant to be. It’s not that I didn’t know this before…But I get it now. What those people kept saying about frequency??? I feel it deep in my body.

And it feels fucking awesome!

And now, for the first time… I feel safe.

Safe in how I create.
Safe in how I share.
Safe in how I’m seen.
Safe in how I receive.

It’s not a loud safety. It’s quiet. Subtle. Cellular.

But from this place, everything opens.

The ideas. The inspiration. The ease. The people. The support. The next step. The sales. The joy. The tears. The truth.

It doesn’t feel like I’m building something from scratch anymore. It feels like I’ve finally landed in something that’s always been waiting for me.

Unspoken Selves is the space that cracked it open.
And I’m so fucking grateful.

Not because of what it’s doing.
But because of who I’m becoming as I create it.

And if all it ever did was bring me here…to this moment, this breath, this safety…that would have been more than enough.

With everything in me,
Shruthi

P.S.: And if your body is already leaning in…

Here are a couple of messages I received this week that moved me to tears. Because they reflected the depth and tenderness this field was always meant to hold.

This is the field we’re walking into together.

No pressure. No timeline.
Just a gentle invitation to return to the voices within.